Exhibitor Manual

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Exhibitor guide

Below we detail some points to consider for your proper participation inFIT 2026.

OFFICIAL SUPPLIERS

To ensure the highest quality standards, we work with official suppliers that are periodically audited,check here o download here

STAND WITH BASIC SETUP

They will be delivered to the exhibitor onSeptember 25 at 12:00 And theymust be dismantled within 2 hours after the exhibition ends.

CIVIL LIABILITY INSURANCE

FIT has taken out a general insurance policy for the entire fair. Each exhibitor may choose to contract this insurance individually, but it is not mandatory.

PERSONAL ACCIDENT INSURANCE

If you do not have ART or Personal Accident Insurance as required to receive your credential, you can arrange insurance for the duration of the event with any of the companies that offer it online today. You only need to consider the amounts required by La Rural and the waiver of recourse clauses. Personal accident insurance must be for an insured sum for death or disability of USD 27,000 and USD 5,000 for medical and assistance expenses. (or its equivalent in pesos at the official BNA exchange rate).
The certificates submitted must include a waiver of recourse (no repetition) clause in favor of La Rural S.A. CUIT: 30-69758304-8 and Ferias Argentinas S.A. CUIT: 30-70771425-1, FAEVYT CUIT 30-54442979-1 and AVIABUE CUIT 30-59117715-6.

SCHEDULE

According to the regulations.

SETUP/DISMANTLING

During these periods, the security of all components of your stand and personal belongings will be under the care and responsibility of each exhibitor.

EARLY ENTRY

Exhibitors have a 60‑minute period before the fair opens to enter freely. If for any special reason you need earlier access, you must submit a written request to Exhibitor Services at least 24 hours in advance. Otherwise, you will not be allowed to enter the pavilion.

FIRE EXTINGUISHERS

By a regulation ofLa Rural it is mandatory to have a fire extinguisher “5 kg “ABC” in spaces ofmore than 50 m². When the surface area exceeds200 m² must have aa minimum of 2 units in the booth/space.

OPTIONAL ADDITIONAL SERVICES (PAID)

The cost of the water and sewer connection is ARS 180,000 + VAT. Each additional kW is ARS 42,000 + VAT (Argentine pesos).

LOADING/UNLOADING MATERIALS

These operations have a period FREE OF CHARGE in the venue’s internal yard, which varies depending on the vehicle type (section 12.1.3. Exhibitor Regulations), after which La Rural will charge without exception according to the current rates.

CREDENTIALS

To issue credentials, it is essential to attach proof of workers’ comp (ART) for the assigned personnel, or personal accident insurance with coverage of USD 27,000 for death or disability and USD 5,500 for medical and assistance expenses (or its equivalent in pesos at the official BNA exchange rate).
The certificates submitted must include a waiver of recourse (no repetition) clause in favor of La Rural S.A. CUIT: 30-69758304-8 and Ferias Argentinas S.A. CUIT: 30-70771425-1, FAEVYT CUIT 30-54442979-1 and AVIABUE CUIT 30-59117715-6.

If you have any questions, we are at your disposal.

Advice for exhibitors

BEFORE THE FAIR

FIRST STEP: DEFINE YOUR OBJECTIVES

  • Attract new customers.
  • Strengthen relationships with your regular customers.
  • Start or close deals and sales processes.
  • Expand your market share.
  • Position your brand.
  • Promote new products and services.
  • Analyze your market position in relation to the competition.
  • Boost your contacts and improve institutional relationships.

SECOND STEP: SET UP THE STAND

  • It is advisable that your stand is easy to access and allows visitors to move freely.
  • Consider the different options according to your needs and goals: your own design or a basic model stand.
  • Plan ahead how you will equip your stand: transportation, handling, and storage of the merchandise you will exhibit.
  • Remember to plan for the necessary security and cleaning services.
  • For greater energy savings, it is recommended to install the electrical system with at least 2 circuits with their corresponding breakers, and to avoid excessive lighting that may be unnecessary.

THIRD STEP: BUILD THE WORK TEAM

  • For attending the public, it is advisable to choose salespeople who know your company’s products and services, as well as the purpose of your participation.
  • Assign the tasks each person will do and communicate them clearly.
  • If you hire someone only for this occasion, make sure to train them properly.

FOURTH STEP: DESIGN A COMMUNICATION & PROMOTION PLAN

  • Publication of articles on websites and in specialized print media.
  • Print advertising (Exhibitor Catalogue, newspapers and magazines).
  • Digital advertising (banners on other sites).
  • Social Media and Community Management.
  • Produce printed material to distribute at the stand (brochures, your own catalogues, etc.).
  • Promotional activities to complement your participation: conferences, talks, tastings, etc.
  • Ensure you have the material needed to make calls and send invitations in advance to staff the stand during the fair days.

FIFTH STEP: STRENGTHEN COMMERCIAL RELATIONSHIPS

  • Personal invitations.
  • Phone calls or telemarketing.
  • Emailing / Social Media.
  • Direct mail.
DURING THE FAIR
  • PUNCTUALITY to open and close the stand. It is advisable that you and your work team enter the venue with enough time to check the facilities.
  • ORGANIZATION of the stand. Before opening the stand, gather your work team and review the task distribution and the schedule of activities to be carried out during each day.
  • RESPECT for your clients’ time. Keep the appointment schedule you organized and use every minute to communicate your company’s characteristics and your products and/or services. Use the right amount of time for each visitor. Optimizing time is investing in results. Focus on your target audience, collecting their details to contact them later.
  • QUALITY of your products and services. Check the condition and operation of your merchandise before opening to the public.
  • FORESIGHT future sales. Remember to ask visitors to your stand for the information you need to contact them again once the Fair is over.
  • REMEMBER that the most successful is not the one who makes the most noise, but the one who has best segmented their target audience and carried out the corresponding commercial and marketing actions.
  • DO NOT DISMANTLE nor leave the stand before the fair closes. The image of the company or destination may be seriously damaged.
AFTER THE FAIR
  • GATHERyour work team and review the results, considering the objectives set at the beginning.
  • REVIEWand systematize the data obtained from stand visitors to get an initial overview of the results achieved (quantity and quality of visitors, new contacts, etc.).
  • STARTcommunication with your new contacts as soon as possible, taking advantage of the event’s proximity. Continue the communication campaign you started, sharing the results of your participation in the fair.
  • PLANthe follow-up actions to carry out with press, clients, new buyers, new agents, etc.
  • ASSESSyour Promotion, Advertising and Press Dossiers campaign.
  • RESERVEyour space for the next edition of FIT.