Brand FIT
This manual brings together the basic tools for the proper use and graphic application of the FIT brand in all its possible expressions. It was conceived with the needs of all those responsible for interpreting, articulating, communicating, and applying the brand in its different contexts in mind. The correct and consistent use of the FIT brand will help us achieve the goals of identifying and strengthening it.
Primary logo
Negative logo
Horizontal version
Colors
Pantone 534 C
C:100 M:82 Y:35 K:27
R:23 G:53 B:94
HTML #1c355e
Pantone 185 C
C:0 M:100 Y:81 K:0
R:234 G:0 B:41
HTML #ea0029
Typography
MONTSERRAT BLACK
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0130456789$%&/(){}¿?!¡=+<>
MONTSERRAT LIGTH
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0130456789$%&/(){}¿?!¡=+<>
MONTSERRAT MEDIUM
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0130456789$%&/(){}¿?!¡=+<>
MONTSERRAT BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0130456789$%&/(){}¿?!¡=+<>
Logo family
Logo family
